Tag Archives: Organic Search Result

Landing Page Optimization for Organic Search Result

The landing should be just as interesting as to hook the reader or prompt him to act further to become a potential customer. This page, known as the landing page, should be well-managed and optimized to help users get the exact information.

  1. Landing Page format – Need to be an HTML Page to make it more search engine friendly
  2. Landing page Design – need to ensure about what the landing page is all for. Need to identify the users who are need of this particular service
    1. Design of the landing page should be Simple, Crisp, and Direct
    2. Should make sure that the user have got what they have wanted
    3. Content should be highly relevant to the page URL, Title and Description
    4. Value-Added Information – we need to make the user feels that reading the content is really useful and highly relevant to what he/she search for. This is to bring in Returning users for the website
    5. Graphics should be minimum and need more information on these landing pages
    6. Need to ensure that there is some user activity involved in the landing page for ex. Filling up a form, Clicking on the apply button etc.
  3. Keyword research – What phrases are your target candidates typing in Google to find the service we offer?
    1. Need to perform an Intensive or deep keyword research to identify the those “exact phrases” are used in the search engines to find our service
    2. Should split those keyword in Primary, Secondary and Tertiary of needed
    3. The results of this research will create the road map for the rest of our campaign
    4. Finally having set of keywords for that particular page for optimization. We can target from 3-4 Keywords for a single web page.
  4. Landing Page Copy/Content – “Content is King” – content acts a major source to get our page ranked on top of the search engines.
    1. Need to write landing page content that are highly relevant to URL and Title and Description
    2. Content should be optimized with the keywords or a key phrase that has been selected during the keyword research
    3. In other words the content should be keyword targeted or optimized to get achieve rankings in the search engines
    4. Each landing page is catered to a particular keyword or key phrase. Should not target one keyword for two landing pages
    5. Need to ensure that the content is written with the good keyword density
  5. Internal Links – Need to place some internal links for the keywords has been targeted in a particular page
    1. We should see some connection if we are placing internal links in a landing page
    2. Internal link can be given to the home page or to some other pages of the website
  6. Title and Meta Tag Optimization –  need to optimize the title and meta tags(description and keywords) with the keywords selected during the keyword research
    1. Title should be written relevant to the content.
    2. Should make the user understand what the page is all about with the title and as well as the description
  7. Image Optimization – placing relevant images to the content and optimizing the same with the keywords
    1. Placing keywords in the Alt Text for all the images
    2. This is to increase the Keyword density for the particular pages
  8. Keyword Density and Prominence – need to ensure that the keyword density and prominence has been maintained throughout the page
    1. Density is repeating the keywords/content
    2. Prominence is placing the major or most relevant keyword at the top most position of the website like in H1, Title, and Description etc.

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