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Website Design – Quality Guidelines and Principles from Google!


Google.com has formulated certain guidelines to be followed while designing a website in order to improve the website performance among Search Engines and Users. The Google quality guidelines cover the most common deceptive or manipulative behavior. Google may respond in negative aspect on those websites which misleading practices not listed here (e.g. tricking users by registering misspellings of well-known websites). It is really important for all the webmasters to follow these guidelines to maintain the spirit of the basic principles, which provides a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.

Google’s quality guidelines have been formulated to minimize the hand-to-hand spam fighting. These guidelines have been used to get a better search results for a website and to block future spam attempts.

Quality Principles:

  1. Design a website primarily for the users and not for search engines. Develop a website with the same content throughout. Providing different contents for both users and search engines will be penalized by the search engines and the method is called as “Cloaking”, an unethical SEO Technique.
  2. Try to avoid different unethical tricks to improve the performance on the search engine. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”
  3. Do not involve in generating links using various link schemes. Links will surely improve the website’s performance only it has to be a quality links. It also helps in improving a page Rank for the particular website. In particular, try to avoid links to web spammers or “bad neighborhoods” on the web, as your own ranking may be affected adversely by those links.
  4. Avoid using unauthorized computer programs to submit pages, check rankings, etc. Google does not recommend the use of products such as WebPosition Gold™ that sends automatic or programmatic queries to Google.

Avoid the following to improve the website performance

  1. Avoid placing hidden text or links over the website.
  2. Avoid using cloaking and irrelevant redirects in the website.
  3. Avoid loading a webpage with irrelevant keywords. Keywords those are not appropriate to the website content.
  4. Avoid sending automated queries to Google.
  5. Don’t create multiple pages, sub-domains, or domains with substantially duplicate content.
  6. Don’t create pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware.
  7. Avoid “doorway” pages created just for search engines or other “cookie cutter” approaches such as affiliate programs with little or no original content.
  8. If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.

Follow the above guidelines to improve the performance of your website among the search engines and users. This content has been referred from Google Webmaster Guidelines that can be referred for more information.

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