Art of Writing Adwords Ads


There are many techniques involved in running your own Ads in Google Adwords for your company and business. But those techniques cannot be seen by your potential customers but the only thing visible is your Ad Content. It is like an Art where you need to show more concentration in bringing the outcome of it. There are certain points to be considered while writing an Ad for Adwords.

  1. Understanding unique aspects of your product or service
  2. Placing keywords in your Ad Text
  3. Analyze your competitor’s Ads
  4. Create more ad variations
  5. Infuse promotional words
  6. Ask for Call to Action

Indentify Unique Aspects:

Your products or services may not be new, but there might be some uniqueness in the way of presenting it, processing it, doing it or pricing it. google adwordsThere will be a unique value through which you can attract your potential customer. Try to explain your uniqueness in the Ads you’re writing. That uniqueness will stand out between the clusters of Ads displayed for a particular keyword.

Keyword Placement:

Relevancy plays a major role in getting your potential customers interested in clicking your Ads. But it is a huge task of adding thousands of keywords in your ads. Identify keyword, which you think is a potential one and that brings in more customers to your Ads. Try to infuse the keywords in Title of your Ad if not in the body. The reason behind is Google will Highlight the keyword searched by user, so there is every possibility that your Ad will be clicked very often.

Competitor’s Ads:

It’s highly vital to know how your competitors are writing their ads for the same keywords which you are targeting. Tools like Keywordspy, SEMRush is available to analyze competitor’s ads. By these tools which are the Ads are performing well for the targeted keywords. With this analysis you can write your own ad explaining your uniqueness of the same products or services.

More Ad Variations

Is it enough creating just one Ad Variation for an Ad Group? The answer is not enough. After doing so much of analysis if your single ad does not satisfies the searchers, you might your miss your potential customers. Need to create a cluster of Ad Variations based on your so far analysis. Google will display different ads based on time and will continue showing an Ad Variation that gets highest response. This will help in doing an AB testing. Once you find your potential ad, then you can pause remaining ads from showing.

Promotional Verbs and CTA

When you are selling a product, try to infuse certain promotional verbs such as discount, cheap, etc. These verbs will attract more number of searchers in to your ads. By which you can increase your ROI of your campaign. At the same time it is also good to use CTA (call-to-action) sentences in order to get the attention of searchers. CTA sentences like Buy Now, Call Now, Apply Now, etc.

The process discussed above will give you the desired ROI for your Adwords campaign. To be successful in Adwords, you need to get your Ads right. First impression is always the best one.

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Optimization Tips to Improve Your Google Adwords Campaign


From the time Google introduced Adwords in 2005, it has achieved new highs among the online advertisers. Google Adwords always tries to display unique and useful URLs from which its search engine users and advertisers can benefit from. People involved in affiliates trying to display the repeated URLs to gain more money from Affiliate programs. It displays best Ads when the same URLs have been used by different advertisers.

So as an advertiser you need significant more effort in order to make your Adwords campaign successful. You need to optimize it in such a way that your ads get more online presence. Here are the few tips from which you can get maximum benefit out of your Adwords campaign.

Build a Specific Landing Page:

It is highly important to build a specific and unique Landing Page for your product or services. Do not forget that 90% of internet users are always looking for information and thus expect fresh and unique from your side. If you are selling products through your landing page, include product images, reviews, and professionally written product description. Ensure that your landing page load time is low and loads faster under any connection.

Do Not Entice a Direct Sale:

Building a trusted and long relationship with user is most important. Do not ask user for a direct sale, pre sale or post sale when entered in to your landing page. Offer a form to the visitors to enter his/her e-mail address in order to get more information about the product or service you are promoting. Try to convince the visitor by explaining why this product or service will add value. This will help out to make real customer for the products or services you are offering.

Generate Keywords, Campaigns and Ad Groups

  1. Generate keywords for your products or services and landing page. Ensure that you select highly relevant keywords for your products or services. Try to group the generated keywords to manage different “keyword families”.
  2. Each ad group that you create should be dedicated only to one keyword family. Do not use keywords of different type in the same ad group. For ex. if your Keyword is “shoes”, try an Ad Group with “Blue Shoes”, “Red Shoes”, “Mountain shoes” and so on. Create a set of negative keywords for which your ad does not want to show. This is to avoid clicks for no sale.
  3. Use your primary keywords in the Ad title and descriptions. Google tends to highlight the words searched by the users. It will help to increase the CTR (Click Thru Rate) of your ads. Increase in CTR will lower your CPC (Cost per click).
  4. Add some call to action in your ad description like Learn More, Visit Now, etc. in order to get more clicks for your ads. It is better to add benefits of buying your product like Low price, Discount, etc. this will keep users interested in clicking your ads.
  5. Create more ad variations in an Ad group, to show the different ad version for the group of keyword. Monitor the CTR of each of your Ad and keep what gets you more CTR and importantly more sale online. Experiment, test, evaluate, change and keep only the best results.
  6. Exclude the “content search” option to reach highly targeted traffic. Only in the case you have an amazing conversion rate, activate this option to maximize your profits.
  7. Keep calculating the value per visitor on a regular basis. Just divide the achieved earnings in a given period (i.e. weekly) thru the clicks in the same period. This is your maximum CPC (Cost per Click). Adjust your maximum bid accordingly. Try to maximize profits, not just to lower the CPC.
  8. Track your ads everyday and all time. Google provides the conversion tracking facility to monitor the performance of your Ads. You can easily identify the non performing or converting keywords and ads and delete them without spending too much money on that.

If you monitor your Ads on a regular basis and take care of the topics mentioned here, you may have a great benefit also from the new system used by Google. Try to differentiate yourself with high quality and content from your competition and enjoy your profits!

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