Category Archives: SEO Process

Effective Keyword Research and Analysis Process

As all of us know Keyword Research and Analysis is one of the primary aspects in any SEO Campaigns. Intelligent keyword research and analysis will boost your SEO Campaign and will get you more results. Every SEO Consultant would say that the keyword research and analysis area is the most important one in terms of laying your foundations for SEO with minimum options. Everyone has the same set of keyword research tools and written procedures, so what makes the difference?

Be Clear about your Niche:
Well, before developing any SEO strategies you need to understand your Niche. What the website is dealing with and what kind of service or products it offer? Or, it is purely a content website? Without being clear on your Niche your SEO process cannot be successful, because at end you might have taken a wrong turn.

Use More Tools and Choose the Best out of it:
All of us would have settle down to one favorite tool which we think would be the best one. But it is not a wise decision sticking to just one tool that narrow downs your possibility of finding out better keywords. We should always try as many tools as possible and get everything out of it. You can use Google Adwords to get the realistic keywords, and SK tool to know the search number and competition of it. By using different tools, you might get good number of keywords with greater probabilities.

Try not to pick “Exact Keywords”:
Remember, in SEO its more about doing things better than doing things right. You know your niche and their might be N Number of SEOs will probably in your same niche and will target the same Exact keyword. So track the competition of each keyword and try to select those keywords which come under your niche. Once you achieve the best out of those keywords you can concentrate on the “Exact Keywords”

Look in to your Competitors:
Looking in to your competitors plays a vital role in keyword selection process. Find your competitors that falls under you niche. Look at the keywords used by your competitors. It does not mean that you must use all the keywords used by your competitors, but you need to select keywords in such a way that it has low completion and moderate number of search counts.

Generate keyword list and group it:
With the above mentioned process you might have generated a huge list of keywords. It is highly impossible task to promoted every keyword and achieve Top Rankings. You need t group your keywords in such a way that it can be promoted at the equal intervals or keywords that gives immediate results. Try grouping lesser competitive keywords first and once you have gained momentum or achieved results then leverage on it for the bigger ones. This will save time and will make your process smooth.

I have been following this process for some time now and it works well for me. If I had missed any major points please mention them in the comment section.

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Psychological Myths to Increase Your Conversion

As conversion being the most fluent word in marketing, online business professionals are trying to found the best possible ways to increase it. One best possible way is Google Adwords, where business owners place their company’s ads in Google and trying to increase their business conversions.
Google Adword is the best Advertising technique to promote your business online. Setting up an Adword Account and running your Ads will not be enough to get profitable conversions. Need to ensure that user clicks on your ad and make a business through your website. For which we need to do something with user psychology.
Psychological triggers are a very powerful marketing tool. Psychological triggers are the measure of thoughts where people make a decision to visit your ad upon others or convert from a visitor to buyer. Every aspect of user psychological triggers should be established in your ad copy and landing pages.
Now, we will take a look at common psychological triggers that you can weave into your ad copy and landing pages.
Make People to feel a sense of Engagement
In real, people engage by picking up an item that they eye to buy it. Touch is a powerful form of an engagement. Make user feel the remote nature of the online experience. Look for ways you can create an engagement with the user like through your sales copy and item images.
Engagement is making the visitor feel a connection with what you’re selling. Put the visitor in the scene. Think about their existing experiences and link your product to them.
Greed is a pejorative term, but it is a human reality. We’re all a little greedy, just some are much more so than others. Your buyers are a little greedy, too.
Think about ways you can convince people they can get more for less by shopping with you.
Describe Authority
‘Huge, Excellent, Biggest, Best, Specialist’. All explains authority.
Let the user say all the above words after visiting your sales copy or landing page. User buys it off the seller who conveys a sense of authority. It’s a form of reassurance and especially important on the web where people can’t look behind the curtain.
Demonstrate Satisfaction
This is the classic “money back if not satisfied” guarantee.
After many case studies, offering user with some money back guarantee is a sure way in increasing your conversion rates. User will now feel safe to buy from your website and will be in no danger if they have made some mistakes. If you can reassure them it’s not possible to make a mistake at the point of sale, then this removes a major barrier to purchase.
Doing things at Right time, wrong place? Doing things at Wrong place, right time?
Timing is the major factor in the success of many products and services. Is this the right time to market what you have got? It is important to frame things as being “of now”. Many companies release yearly versions of products i.e. “updated for 2011!” in order to sound contemporary.
Consistency, Honesty and Integrity
Display your copy with Consistent, Honest and Integrity
Be honest in whatever you say to the user. If one statement you make is not true, then it tends to compromise entire integrity in everything else you do. Maintain good consistency when you sell the products, do not change the selling way in big deals for different products or services.
They are making offers consistent with the original purchase. The pitch has integrity because it’s related to the original purchase. It’s also a great point to provide extra value to the visitor, as Amazon often bundles offers together at a discount price.
Raise User’s Curiosity
Arouse curiosity.
This is very important to get the click-through. Play with the curiosity angle which becomes much more powerful when making any sales in your landing pages. Once the visitor has clicked through to your landing page, continue to arouse curiosity to keep them stay in the website.
Use a sense of urgency to get over the common buyer resistance point: “I’ll think about it”
Give reasons why the buyer should buy now rather than later. Create a notion of scarcity that user will miss something if they had not buy the product right now. Notion can used like limited period offer, minimum stock available, sales closes in 2 days, and something like that.
Make user feel that they are special.
Avail offers for everyone as if they are made exclusively for them. It may seem counter-intuitive to limit availability, but it can serve to drive up the price and make your product even more appealing.
Once you’ve identified people who buy on this psychological trigger, you can make them further exclusive offers on other products you sell.

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