There are many techniques involved in running your own Ads in Google Adwords for your company and business. But those techniques cannot be seen by your potential customers but the only thing visible is your Ad Content. It is like an Art where you need to show more concentration in bringing the outcome of it. There are certain points to be considered while writing an Ad for Adwords.
- Understanding unique aspects of your product or service
- Placing keywords in your Ad Text
- Analyze your competitor’s Ads
- Create more ad variations
- Infuse promotional words
- Ask for Call to Action
Indentify Unique Aspects:
Your products or services may not be new, but there might be some uniqueness in the way of presenting it, processing it, doing it or pricing it. There will be a unique value through which you can attract your potential customer. Try to explain your uniqueness in the Ads you’re writing. That uniqueness will stand out between the clusters of Ads displayed for a particular keyword.
Relevancy plays a major role in getting your potential customers interested in clicking your Ads. But it is a huge task of adding thousands of keywords in your ads. Identify keyword, which you think is a potential one and that brings in more customers to your Ads. Try to infuse the keywords in Title of your Ad if not in the body. The reason behind is Google will Highlight the keyword searched by user, so there is every possibility that your Ad will be clicked very often.
It’s highly vital to know how your competitors are writing their ads for the same keywords which you are targeting. Tools like Keywordspy, SEMRush is available to analyze competitor’s ads. By these tools which are the Ads are performing well for the targeted keywords. With this analysis you can write your own ad explaining your uniqueness of the same products or services.
More Ad Variations
Is it enough creating just one Ad Variation for an Ad Group? The answer is not enough. After doing so much of analysis if your single ad does not satisfies the searchers, you might your miss your potential customers. Need to create a cluster of Ad Variations based on your so far analysis. Google will display different ads based on time and will continue showing an Ad Variation that gets highest response. This will help in doing an AB testing. Once you find your potential ad, then you can pause remaining ads from showing.
Promotional Verbs and CTA
When you are selling a product, try to infuse certain promotional verbs such as discount, cheap, etc. These verbs will attract more number of searchers in to your ads. By which you can increase your ROI of your campaign. At the same time it is also good to use CTA (call-to-action) sentences in order to get the attention of searchers. CTA sentences like Buy Now, Call Now, Apply Now, etc.
The process discussed above will give you the desired ROI for your Adwords campaign. To be successful in Adwords, you need to get your Ads right. First impression is always the best one.